ABOUT ME
‘Would you like to sit next to you at dinner?’
This headline for The Economist struck me as a student 20 years ago. It has never been so relevant as now.
I don’t think people don’t give a fuck about advertising. I think they don’t give a fuck about advertising that doesn’t tell them anything interesting. They have enough scrolling through uninteresting stuff.
I’ve said something interesting for rugby fans in the time I hated that sport. I’ve found something as interesting to say about tampons, way before women’s empowerment. I’ve won SCJ’s first Effie ever, saying something interesting about a cleaning product. I’ve made the most cinema lover market interested in Netflix, which is quite different from going to the movies. I’ve helped pass a law in the US, saying something interesting about hair. I’ve made the perfume industry interested in upcycled fragrances, after creating the first one.
Yet my best piece of work is my 4 year old daughter, born to a single mom, in the middle of a pandemic, 11000kms away from home. Another story worth telling, in case you get the chair next to mine at dinner.