DOVE
All New Hair Styles
When stroke by Covid, all brands run out to communicate... whatever! We were invaded by too many emotional messages and the changing of logos that were not iconic enough to change. Within that context of confusion, we found a legitimate message for a Hair brand, without forcing its tone of voice.
When stroke by Covid, all brands run out to communicate... whatever! We were invaded by too many emotional messages and the changing of logos that were not iconic enough to change. Within that context of confusion, we found a legitimate message for a Hair brand, without forcing its tone of voice.
Planned, created and launched within less than 15 days, fully produced with UGC, we made women just feel better.
Dove Crown
50% of girls in NorthAmerica feel self-conscious about their hair. But 71% of all girls are influenced by music. Instead of creating an ad, we did a song. Instead of casting women with wonderful hair, we found the compelling stories of 14 strong girls. And instead of hiring an ambassador, we found in Kelly Rowland the 15th girl to star in our campaign.
50% of girls in NorthAmerica feel self-conscious about their hair. But 71% of all girls are influenced by music. Instead of creating an ad, we did a song. Instead of casting women with wonderful hair, we found the compelling stories of 14 strong girls. And instead of hiring an ambassador, we found in Kelly Rowland the 15th girl to star in our campaign.
Love Your Curls Emojis
Back in 2016, although emojis had become a language on its own, there were no curly emojis. We created the first hair inclusive emojis keyboard touching the hearts of all women, especially those on the Black community with a respectful and lighthearted tone.
Back in 2016, although emojis had become a language on its own, there were no curly emojis. We created the first hair inclusive emojis keyboard touching the hearts of all women, especially those on the Black community with a respectful and lighthearted tone.
Shortlist Cannes Lions 2016 - Cyber
Bronze US Effie 2017 - Engaged Community
Finalists US Effies 2017 - Carpe Diem / Media Idea
Best of Ogilvy 2016
Bronze US Effie 2017 - Engaged Community
Finalists US Effies 2017 - Carpe Diem / Media Idea
Best of Ogilvy 2016
