PHILADELPHIA
Fewer Traces
By finding a strong branded point of view that would seduce all three audiences, Eco considerers -well-intentioned but confused-, Eco believers -invested in their kids’ future but cash and time poor- and Eco activists -quick to criticise but also to like brands that reflect their values- we launched Philadelphia’s first Sustainability platform.
With 30+ assets, a tool kit for all EU markets and a partnership with TooGoodToGo, we elevated a product truth to a sustainability ambition: Philadelphia, the cream cheese that seeks to leave fewer traces on the planet.
